We recently created a brand identity and platform for a group of real-estate investors under the Daggerfin created moniker Alidade.

An alidade is a device that allows one to sight a distant object and use the line of sight to perform a task. The name was arrived on after an extensive brand development program including the Alidade partners. With the name settled upon, an identity was developed that would represent the professionalism, foresight, and relevance of the company.

The architecture and design of the corporate website was focus on instant accessibility and clarity. Abstracted, dynamic photography was implemented in the layouts to create a sense of movement and visual interest in the pages.

http://www.alidadecapital.com/

March 10, 2010, 3:24pm   Comments