About

Founded in 1994, Daggerfin is a nimble, creative partner helping companies shape, express and propel their business strategy. Headquartered in Rochester, Michigan, Daggerfin delivers competitive edge by forging deep thinking with cutting design. B2B and B2C brands look to Daggerfin for guidance in defining and designing the best direction forward.

Old Rules vs. New Rules

Brand Building (old rules) > Brand Momentum (new rules)

Consistency > Surprise

Endorsement > Cultural relevance and buzz

Investment as currency > Ideas as currency

Announcement > Conversation

Retail is the opposite of branding > Retail IS branding

The medium dictates the ideas > Ideas find a medium

Now is the time to brand up and be counted.

- Scott Hauman



April 30, 2010, 8:12am   Comments

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