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Founded in 1994, Daggerfin is a nimble, creative partner helping companies shape, express and propel their business strategy. Headquartered in Rochester, Michigan, Daggerfin delivers competitive edge by forging deep thinking with cutting design. B2B and B2C brands look to Daggerfin for guidance in defining and designing the best direction forward.

Living Future Midwest Everyday.

The 2010 conference may be over, but the Future Midwest Movement is just beginning. I’m hearing a lot buzz about Future Midwest 2011, and I’m eager to start planning as well. But let’s remember we can live Future Midwest right now. Everyday.

People came to the conference for different reasons, but I believe everyone left feeling the same way – inspired. I know I did. There are so many talented, passionate people who care about the future of our region and the community. It’s great to see them come together.

We all can make the spirit of the conference contagious. We’re all ambassadors for our region. We can all play a little part to help shape Michigan’s brand by spreading the word about our work ethic, talent, innovation and the state’s natural beauty. This all plays a role in changing perceptions and attracting people back to our state.

Being a great ambassador is simple. A few ideas:

1.     Forward this link of the conference video to five people you know and tell them to do the same.
http://vimeo.com/11021663

2.     When traveling, be proud to say you’re from the region and remember to tell people about the high concentration of talent and innovation that IS happening here.

3.     When talking to people who haven’t been to Michigan, tell them how beautiful the state is. There is no need to mention how bad the economy is or how cold the winter is. They already get that.

For example, I tell this story to people I meet all the time that never been to Michigan:

“Let’s just say it’s summer. You’re blindfolded then dropped off on a beach; you can already smell fresh clean air and hear the crashing of waves. You feel hot sun on your face and feel squeaky beach sand between your toes. The blindfold is removed. Now look out in front of you, before your eyes you see beautiful turquoise water stretching as far as you can see. No, you’re not in the Caribbean. You’re in the Midwest. You’re in Michigan.”

I tell them that there is no place in the world I’d rather be in the summer than the place I just described.

The point is that everyone has some special reason why they love this state and want to stay here. Think about your reason and share it. The eyes of the world are upon us. Let’s give those watching something to aspire to.

— Scott Trudeau
Principal, Daggerfin



April 19, 2010, 10:21am   Comments

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