Was it weird that I started to think about next year’s FutureMidwest conference while the current one was still going on?

Trying to sum up the details of what was discussed and shared at the conference wouldn’t be possible. But the message that was floating in the room larger than the projected space cow on the ceiling was one of optimism and ambition.

To be honest, I really didn’t expect that. While the Daggerfin team and the FutureMidwest team began shaping the brand for the conference 6 months ago, my expectation was limited to discussions surrounding technology and sharing new trends in social media and digital marketing. And although that was a piece of it, what I took away was the image of a group of forward thinking individuals starting to shape the next chapter of the creative/digital industry in this region. In a big picture, who-better-to-do-it-than-us, irreverently optimistic way.

The rah-rah attitude at a conference can be expected. But our connection to this region and its creative community makes it little more real for me.

That’s probably why I started thinking about next year’s conference. Because now that the message is fresh, and the adrenaline to conquer the world hasn’t warn off, it’s the time to think about what to accomplish and push for in the coming year. Now it’s time to look forward to what we can create and share, as tangible examples of what we heard.

A big thanks to FutureMidwest, Adrian Pittman, Jordan Wolfe and Zach Lipson in particular, for the privilege to be involved in such a great event and allowing us to help propel the FutureMidwest brand.

//Austin

April 18, 2010, 1:42pm   Comments