May 2010
3 posts
Long gone: Goodbye to the ultimate Michigan brand.
Born in Georgia in 1918, Ernie Harwell wasn’t made in Detroit. Rather, and more importantly, he was one of the things that made Detroit.
For generations of fans in Michigan, Ernie Harwell was the Detroit Tigers, as synonymous with the team as the old English D’s. Both of them. Personally, I can’t imagine my childhood without him.
I was thirteen years old on October 14, 1984. The Tigers won the...
Listen more, but keep talking.
Lately, I’ve been listening to a lot of talk about listening. This was especially true at the informative and inspiring FutureMidwest conference. By now, we all know that it’s about creating brand conversations rather than just spouting the corporate point of view through traditional media channels. Two-way dialogue is the name of the game going forward.
By listening, you gain invaluable insights...